About Us
We help companies actually do sustainability. Not the PR kind. The real kind. Since 2011, we've worked with 47 Romanian and regional businesses to cut waste, lower emissions, and build operations that work long-term. We don't do fluff. No trendy reports gathering dust. We dig into your supply chain, your energy use, your waste streams—whatever's bleeding money or resources. Then we fix it. Our clients typically see measurable results within 6 months. Some cut costs. Others improve their brand. Most do both.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Why Choose Us
- Experienced TeamOur professionals have decades of combined experience. We've seen it all and know how to handle any challenge.
- Quality GuaranteedWe stand behind our work with comprehensive guarantees. If you're not satisfied, we'll make it right.
- Fair PricingTransparent, competitive pricing with no hidden fees. You'll always know exactly what you're paying for.
- Proven ResultsThousands of satisfied customers and a track record of successful projects speak for themselves.
Our Story
Founded in 2011, Whitfield Advisory started because our founder watched too many companies waste money on the wrong sustainability projects. The kind that looked good in annual reports but didn't move the needle. We decided to do the opposite. Started small. Worked with local manufacturers mostly. Helped them cut energy bills by 18-31% and waste costs by 25% on average. Word spread. Now we work across sectors—manufacturing, logistics, hospitality, retail. Still based in Brașov. Still obsessed with proof over promises.
Our Approach
Our approach combines proven methods with modern tools. We start with discovery, align on goals, plan clearly, and execute with quality checks at every step.
Our Core Values
The principles that guide everything we do
Measurement First
We don't believe what we can't measure. Every recommendation includes baseline data and 6-month benchmarks. Guessing isn't consulting.
Bias Toward Action
Analysis paralysis kills progress. We prioritize quick wins that build momentum. You can always refine later.
Profit-First Thinking
The best sustainability projects pay for themselves. We won't propose what costs you money just to feel good about it.
Radical Honesty
If something won't work, we say so. Client relationships matter more to us than easy money or keeping quiet.
Meet Our Team
The people behind Whitfield Advisory
Mihai Popescu
Founder & Lead Consultant
15 years in industrial efficiency and supply chain optimization. Started Whitfield after watching too much bad sustainability theater. Obsessive about data.
Elena Drăculești
Operations & Compliance Specialist
Expert in EU sustainability regulations and reporting requirements. Helped 34 companies navigate compliance without unnecessary spending or shortcuts.
Adrian Ștefănescu
Energy & Carbon Analyst
Background in thermodynamics and facility management. Identifies hidden energy waste in manufacturing and logistics. Track record of 22-35% reductions.
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Our Mission
Deliver practical sustainability solutions that cut costs and risk. We transform how companies operate—making environmental sense and business sense the same thing. No corporate theater. Just results.
Our Vision
A region where sustainable practice isn't optional or performative. It's how smart businesses compete. We're building that by proving sustainability drives profit, not erodes it.